The digital analyst and scientific data are two of the most demanded today and the next few years profiles. This master is aimed at both management level profiles, as middle managers, technical profiles, independent professionals, businessmen, entrepreneurs, etc. In short, any professional who wants to be a leader in the digital business ...
Who should attend:
The digital analyst and scientific data are two of the most demanded today and the next few years profiles. This master is aimed at both management level profiles, as middle managers, technical profiles, independent professionals, businessmen, entrepreneurs, etc. In short, any professional who wants to be a leader in the digital business.
Know, understand and apply the fundamentals of any company, but from the perspective of the new market, digital.
Learn to interpret the behaviors that users are on the network and especially on our site in order to adapt your products, services and business to what users are demanding.
Mastering the most important tools like Google Analytics. Also, make contact with the reality of Big Data is an unstoppable reality that affects both businesses and individuals.
Being able to build your own project and get funding for it.
In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills.
Module 1: Fundamentals
Session 1: technological and legal environment.
Session 2: Introduction to laanalítica.
Session 3: Objectives and strategy of a website.
Module 2: Analyst
Session 1: Google Analytics I.
Session 2: Google Analytics II.
Session 3: Analytics Adobe / Omniture.
Session 4: Comscore.
Session 5: Excel for analysts.
Module 3: Statistical and analytical method
Session 1: Social Media Analytics.
Session 2: Analytical in e-commerce.
Session 3: Qualitative analysis. Session 4: Quantitative analysis.
Module 4: Big Data
Session 1: Big Data environment.
Session 2: Architecture Big Data.
Session 3: Analysis of information and knowledge.
Session 4: Fundamentals R language and SQL.
Module 5: Digital Management Skills
Session 1: Public Speaking.
Session 2: Emotional Intelligence.
Session 3: Communication for leadership.
Session 4: Effective presentations.
MASTER THESIS PROJECT. Always accompanied by your expert, your project tutor and the head teacher.
Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation
Reviews of students:
• What is the best course?
Time flexibility when organizing the study, the implementation of practices to learn the knowledge and the ability to combine it with other activities. Teacher training, with great experience, proximity and speed in resolving doubts.
• What can be improved?
Some classes over face / webinars doing practical exercises.
• Would you recommend the Master or Expert you're doing?
Yes I recommend, for the contents, by professionals and flexibility (which is very important).
• What is the best course?
Professional Output • What can be improved?
Communication with some teachers more agile • Would you recommend the Master or Expert you're doing?
Although I just started, yes.
• What is the best course?
The content of the master and follow-up by the teachers • What can be improved?
Creating notifications when a partner shares something in the forums • Would you recommend the Master or Expert you're doing?
I think it is highly recommended, although have little time.
• "My name is David and I would recommend the Master in Web Analytics and Big Data Business School of Spain. The master is very complete and has both specific and public speaking courses and leadership courses, which are absolutely necessary for any professional today. Also, I really like the methodology of case study because it allows deeper knowledge of a dynamic and entertaining way. But undoubtedly the most interesting part is the live classes you can see the screen of your teacher as he works with the analytical tool, because it is the best way to learn how to use it. Also, you can see her again after the virtual campus if you have any questions. Last but not least, I would highlight the close relationship of all school staff that will guide you throughout the learning process.
Do not think twice, join Spain Business School! "
Salido Ernesto Galan
"The MAWBD, combining two fields of huge professional projection as Web Analytics and Big Data, presented in a unique training range, enabling you to solve, through the successful formation obtained after the same, various solutions Business Intelligence any possible professional challenge which you must meet.
Of the many highlights of the Master, would highlight its innovative character, with a generation of academics and professionals in the sector, which will facilitate direct and immediate access to pointers work environments, balancing training both theoretical and practical, all linked a generalized own demand quality and brand teaches the school.
Teacher quality, connected through management positions in digital training environments, helps you to cope from day to possible real situations in your professional field. "