Part time Master's Program in Business Studies in the Ile-de-France France

Best Part time Master's Programs in Business Studies in the Ile-de-France France 2017

Business Studies

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Business studies is an academic program that is designed for students wanting to learn more about how businesses are run. Courses may include more general topics or more specific ones to help prepare students for a particular career.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Part time Masters Program in Business Studies in the Ile-de-France in France

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Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12  September 2017 France Paris

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

Part time Masters Programs in Business Studies in the Ile-de-France France. RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data exploitation of marketing. THE PROGRAM CONTROL OF THE ANALYTICAL DATA BIG APPROACH TO ENHANCE THE DECISION AND MARKETING OPTIMIZATION OF THE KING FUNDAMENTALS OF MARKETING DECISION: Strategy Marketing - Consumer Behavior and the Buyer - Brand Management - Marketing and Digital Communication - Multichannel Distribution - Customer Relationship Management (CRM) - Marketing Services - Launch of New Products and Open Innovation - International marketing. ORGANIZATION AND TECHNOLOGY SYSTEMS: Digital Transformation - New Business Models and Sharing Economy - Organizational Behavior, Decision and Performance - Project Management and IT - Management Information Systems - Operations Management. METHODS AND TOOLS DATA BIG: Data Driven Marketing - Marketing Research - Research Methods Qualitative - Datamining (descriptive and predictive) with SPSS - Applied Econometrics and Time Series - Relational Database and Business Reporting (SQL, Spreadsheets and Spreadsheets; SAS , Python, R) - Data Privacy and Ethics - Data Visualization. BIG DATA ANALYTICS: Marketing ROI and Optimization - Marketing Analytics - Sales and Business Analytics - Revenue Management and Pricing - Supply Chain and Operations Analytics - Market Forecasting - SEO / SEM - Social Media Intelligence - Semantic and Text Mining - Web Analytics - Retail Analytics. SKILLS AND HUMAN SKILLS: Creative Thinking and Emotional Intelligence - Leadership and Team Building - Personal Development and Self Knowledge - Personal Branding - Communication and Persuasion - Conflict Resolution and Negotiation. RESIDENTIAL SEMINAR '' BIG DATA IMMERSION '' - PARTNERSHIP WITH THE IMPERIAL COLLEGE LONDON The participants of the MS Marketing & Data Analytics will have the opportunity to attend an intensive seminar of 3 days in London at KPMG Centre for Advanced Analytics at Imperial College. The educational program will meet some partner companies from central and leading faculty researchers around big data challenges in marketing and strategy and analytical levers for innovation, value creation and performance. Imperial College is a multi- disciplinary university, based in South Kensington in central London, specializing in sciences, management, engineering and medicine. It is regularly ranked among the 10 best universities. PROJECTS AND SIMULATION SIMULATION GAME ON LINE Markstrat Designing complex environmental marketing strategies and make decisions for High Tech products for differentiated markets. Identify and analyze the right data to the declination of strategic and operational marketing policies for a better performance against competitors. CRM SIMULATION SUMMARY scenario-based exercise and immersion in farms with a CRM database in collaboration with a partner brand. Apprehension, contextualization and analysis of multi-channel customer data to improve the efficiency, optimization of CRM campaigns and increasing customer value. STRATEGIC CAPSTONE Synthesis Project and cross on a data analyst marketing mission and speaker after all MOH seminars. This is an opportunity to mobilize statistics and predictive approaches to marketing decision making in a given sector (FMCG, B2B, pharmaceutical, banking and insurance, ...) or a specific channel (mobile analytics, social analytics, digital analytics ...). PROFESSIONAL THESIS The thesis consists of a research carried out by the participant under the direction of a supervising expert. This is an exercise in deep reflection to review and solve a problem by combining review of the academic literature and a qualitative field study and / or quantitatively to put into perspective the results and provide operational recommendations. MS Thesis is an opportunity to deepen knowledge in a specific field and to attest to the expertise of the student in the context of a professional valuation. SOME BUSINESS TARGETS marketing analyst Master data manager / analyst Business analyst CRM Analytics Manager Consumer & Market Knowledge Analyst Head of digital product Chief data officer Market (ing) researcher Digital analyst / web analytics Customer and multichannel manager Customer experience manager Marketing data expert / consultant Consultant / Project Manager Big Data marketing consultant analytics Digital data officer / marketing manager digitalv Data mining manager Data planner Responsible for customer knowledge / standby Market Consultant SI / SIM Director customer journey Brand Reputation Manager Community Manager and Social Intelligence PRACTICAL INFORMATION recorded training RNCP. Heading Level 1 (+5). part-time training provided on the campus of Paris. CONDITIONS OF ADMISSION Open to candidates holding a Bac + 4/5, experienced managers, working professionals ADMISSION Selection of application, motivation interview and English test APPLICATION FEE € 100 DURATION 12 months (400 hours) - 3 days (Thursday, Friday, Saturday) every 3 weeks in parallel mission in business BACK October 2016 COST OF TRAINING € 15.300 SESSION ADMISSION 2016-2017, contact Gwenaelle TOULLEC (gwenaelle.toullec@neoma-bs.fr) [-]

Specialized Master Design & Supply Chain Management

École Des Ponts ENPC
Online & Campus Combined Part time 1 - 2  September 2017 France Paris

Logistics and supply chain have acquired over the years a now essential legitimacy within companies. The constraints of the economic environment faced by companies further reinforce the importance of logistics functions. [+]

Master in Supply Chain Design & Management

Logistics and supply chain have acquired over the years a now essential legitimacy within companies. The constraints of the economic environment faced by companies further reinforce the importance of logistics functions. It is good trades in the plural: for example, the size of the company, its industry, its possible scope internationally are all characteristics that lead to direct these functions to specific trades. Globalization and the emergence of new markets are forcing companies to adapt their logistics structures continuously facing new markets and train highly qualified personnel. Objectives The Master responds to a demanding and changing demand and offers:... [-]


Specialized Master Real Estate, Construction, Energy (ibe)

École Des Ponts ENPC
Campus Part time 10  January 2016 France Paris

The growing awareness of current environmental issues leads to the development of new standards and objectives in terms of reducing environmental impacts and energy consumption in the real estate and construction. [+]

Master in Real Estate, Construction, Energy (IBE)

The growing awareness of current environmental issues leads to the development of new standards and objectives in terms of reducing environmental impacts and energy consumption in the real estate and construction. The ambition to reduce greenhouse emissions by a factor of four in forty years is a major challenge for the building, which represents 43% of the energy consumption in France, twice the industry. Objectives The Executive Specialized Master IBE offers to senior managers or executives stationed a sustainable approach to construction, rehabilitation and management of buildings, which defines a common culture to all companies and institutions, whether in the field of finance, project management, design, construction, industry, management, operation and use. The training aims to ensure that those involved in real estate and construction work together, one approach to really achieve high performance "energy, environment, health," with HGV costs and good social acceptability.... [-]


Executive Master of Public Administration (EMPA)

SABI University
Campus or Online Part time 1 - 2  September 2017 France Paris

The Executive Master in Public Administration program at SABI will cover research, theory, and practice in the field of Public Administration. This program provides advanced and updated knowledge pertaining to administration in government departments, public fund foundations, statutory boards, non-profit organizations, education and research institutes, mass media groups and publishing companies. [+]

Key Information Program code - SABIEMPA Language - English Duration - 1 - 2 years Mode of study - e-learning or blended education Cost - 10500 € e-learning 12500 € blended Credits - 60 ECTS credits The Executive Master in Public Administration program at SABI will cover research, theory, and practice in the field of Public Administration. This program provides advanced and updated knowledge pertaining to administration in government departments, public fund foundations, statutory boards, non-profit organizations, education and research institutes, mass media groups and publishing companies. This degree is geared towards those with higher diplomas in Public Administration, wishing to expand their academic scope and become better equipped in research and writing at the Master level. SABI’s EMPA degree is a one to two years program comprised of 10 subjects, ranging from Behavioral Economics, Project Management, Managerial Accounting etc. and it can be studied full-time over a one-year period or part time over a two-year period. Subjects include pre-recorded videos, residential and online workshops as well as residential weekend/weekday classes and activities in the “Flipped classroom”. Program Objectives and Outcome SABI’s EMPA is a professional graduate degree in Public Administration. It prepares individuals to serve as managers in the executive branch of local, state/provincial, and federal/national governments; as well as, in in non-governmental organizations (NGOs) and non-profit sectors. This EMPA focuses on the systematic investigation of executive organization and management. Students will learn about the roles, development and principles of public administration including public policy management and implementation, relations between organizational management and legislators, the public and non-profit budget processes, financial management, personnel management of civil employees, professional ethics, negotiations and appropriate research methods. Students enrolling for the SABI EMPA will be able: To develop an understanding of socio-cultural, economic and political environments in order to reach a professional perspective beyond present responsibilities. To identify problems, obtain relevant data, design and evaluate alternative approaches, and implement the best choice. To set up a basis for dealing effectively with others To become aware of recent developments in behavioral sciences. To obtain an interdisciplinary understanding of fundamental concepts and principles from the various public administration disciplines. To encourage students to think broadly and to bridge all gaps between the theories and the actual practice of effective Management. [-]